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In a fast-moving global industry, how can anyone know what the next trend will be? Fashion Trends: Analysis and Forecasting offers a clear pathway into the theory and practice of forecasting fashion, using professional case studies to demonstrate each technique and concept. This revised edition includes an updated model of the fashion trend analysis and forecasting process and expanded coverage of social media, digital influencers, sustainab...

This text is designed to introduce undergraduate students to the central concepts of fashion trends and forecasting. It provides them with a contextual overview that considers the roles of both consumers and industry personnel, as well as the impact of current sustainability and ethical considerations on shaping trends.